• Betfred Group, founded by brothers Fred and Peter Done in 1967, created Las Vegas based Betfred USA Sports in 2019 specifically to enter the robust and ever-expanding US sports betting market.
• Owned and operated by Fred Done, who started in 1967 with just one shop in Salford, Betfred has grown to become one of the world’s biggest independent bookmaker with over 1,550 retail outlets.
• Betfred is a bookmaker based in the United Kingdom, founded by Fred and Peter Done. It was first established as a single shop in Ordsall, Salford, in 1967. Its turnover in 2004 was more than £3.5.

Betfred first started in Salford, Manchester back in 1967 as a single-store betting operation. Thanks to a new marketing campaign, a rebranded image and a considerable amount of investment in the horse. Founded in the north of England in 1967 by Fred Done and his brother Peter, Betfred owns and operates over 1600 betting shops in the UK and a best in class online casino and betting product in the UK and Spain. U0003The company has sponsored some of the greatest sporting franchises in Europe and US including u0003Wilder vs Fury II, Betfred.

Facilitated by the SCCG Management consultancy, the deal includes a number of digital and stadium assets at the team’s Coors Field home ballpark, with Betfred USA Sports to become a partner of the Rockies.

Betfred USA Sports and the team will offer a range of game-day experiences for fans, including ticket giveaways, game suites and in-game contests.

“Sports betting has seen incredible growth across the country recently and we are always looking for new and exciting ways to engage with not only our fans but all sports fans throughout the Rocky Mountain Region,” Rockies’ vice president of corporate partnerships Walker Monfort said.

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The deal comes after Betfred USA Sports in September last year rolled out online wagering in Colorado, as well as in Iowa. The operator also opened the first land-based sportsbook in the state, with the facility launching at the Saratoga Casino Black Hawk in June 2020.